Artwork Specifications

Getting your artwork to us
CMYK Printing
Artwork Sizes
Bleed
Image resolution
Fonts

All artwork supplied to We Print It for checking must be supplied as a pdf file. Any artwork not supplied as a pdf will be considered a basic redraw and incur an artwork fee.

Getting your artwork to us

There are several different ways to send us artwork. We prefer uploading through our website when placing your order but if you’d like to supply separately there are several different options.

  • Our Large File Upload
  • Send us a CD
  • Send an email to your account manager
  • Bring your files in to one of our many locations
  • Send us a USB or removable media device. (where possible your drive will be sent back separately from your job for security/processing reasons)

CMYK Printing

  • All conventional offset printing is done using 4 inks to make up colour images & text. It is very important that all files are supplied to WPI as CMYK or a colour conversion will be performed that may not convert as you would expect/like.
  • Photographs from cameras are generally in RGB format as RGB is a better form of conveying images composed of light i.e. on computers or tv screens. This does not convert to print so all RGB images will be converted to CMYK. It is imperative that this conversion is done prior to sending to WPI as this is the only way you can have an idea how the files will look once they go to print.
  • A third type of colour format is PMS or Pantone Matching System. Rather than being a collection of 3 or 4 colours like CMYK and RGB, pantone colours are specific shades with their own codes which create consistent colouring every time.
  • We currently only offer PMS colours on envelopes and carbonless books.
  • We suggest using 100% black for all text and lines on your artwork. This means that the CMYK values should be set to 0 for cyan, magenta and yellow, and 100 for black. Please make sure all lines and text are also set to overprint.
  • If your CMYK artwork contains large areas of the colour black, we strongly recommend the addition of at least 40% (C) Cyan in addition to the 100% (K) Black to produce a richer, better looking black.

Artwork Sizes

We require document page sizes to be as listed:

  Finished Size Size with 2mm bleed
BC 89mm x 54mm 93mm x 58mm
DL 98mm x 210mm 102mm x214mm
A6 103mm x 148mm 107mm x 152mm
A5 148mm x 210mm         152mm x 214mm
A4 210mm x 297mm 214mm x 301mm
A3 297mm x 420mm         301mm x 424mm
A2 420mm x 594mm 424mm x 598mm
A1 594mm x 840mm 598mm x 844mm

 

  Finished Size Size with 2mm bleed
DL Envelope 220mm x 110mm         Bleed Not Applicable
DL+ Envelope 235mm x 120mm Bleed Not Applicable
C5 Envelope 229mm x 162mm Bleed Not Applicable
C4 Envelope 324mm x 229mm Bleed Not Applicable

 

  Finished Size Size with 2mm bleed
Maxi Magnet (1) 148mm x 99.5mm 152mm x 103.5mm
Maxi Magnet (2) 78.5mm x 168mm 82.5mm x 172mm

Bleed

  • When printing right to the edge of a product you must include 2mm bleed on each edge. For booklets 4mm bleed is required on all pages.
  • Bleed is ‘extra’ artwork that will be chopped off the edge of the flyer but allows margins for guillotines to trim into allowing no chance of white edges showing.
  • Make sure there is NO important information or image area in the bleed area is this WILL be trimmed off.
  • Do not put any important information or text within 2mm of the product edge (i.e. 4mm from the artwork edge) as trimming can move 2mm either way of the trim area and your text could be trimmed off.
  • Avoid this borders where possible as these will often be uneven is the sheet moves 1mm in either direction. See below for an illustration of bleed setup

Image resolution

  • All images should be input into your files as 300dpi minimum and scaled to 100%
  • Make sure that you check that your images display how you would like them to at 100% when creating the artwork.

Fonts

  • The minimum line thickness for all artwork is 0.3pt while text should be at least 8pt.
  • All fonts must be embedded before your files are made into a pdf. Make sure you check your pdf before sending to WPI and make sure that it looks as it should. Alternatively converting your text to curves will avoid any font issues.